The economics had never worked, and the morticians said so plainly. "The best accounting we can figure shows it costs us about $12.50 a call, no matter how many we make," one told the Charlotte News. "We charge $5 — the rest is loss." Councilman James B. Whittington, himself a funeral director, put the rest of it on the record: "All funeral directors want to get out of the ambulance business. We perhaps should not be in it, because our profession is to take care of the dead. But it's something that we've inherited." That sentence is the funeral-home era's own explanation of itself.
Nobody wanted what they were putting down. The fire chief declared that the city wanted no responsibility for ambulances. The police chief said he would hate to see the city enter a business that could run to $100,000. The city attorney said Charlotte had no legal authority to grant an exclusive franchise, and North Carolina's attorney general would soon say that municipalities had no authority to run ambulance services at all except under civil defense statutes. Everyone also remembered that a central private ambulance company had already been tried in Charlotte in 1956 and had collapsed in under six months.
The deal. The deadline slipped from March 1 to April 1, and in the end the undertakers kept running until their replacement was ready. Two bidders came forward: Lowell A. Voorhees of Roanoke, Virginia, who asked for no payment guarantee, and Roddy A. Brandes, a thirty-nine-year-old Charlotte native and president of a truck rental company, who toured ambulance operations in Greenville, Birmingham, Richmond, Baltimore, and Washington before bidding. Council chose Brandes and approved his contract on May 9, 1960: six ambulances, around-the-clock dispatch, drivers and attendants qualified for Red Cross instructor rating, governors limiting speed to sixty miles an hour, and a city payment of $10 on police and fire calls he could not collect.
What it cost to run. Ambulance Service of Charlotte began at midnight on July 10, 1960, with six ambulances and a twenty-seven-man crew, the only emergency ambulance service in the city. It nearly failed. In its first four months it served 1,718 people, of whom 743 did not pay, and Brandes was covering $2,100 a month himself. A first-year audit found 5,898 calls and a loss of $7,810 despite roughly $7,500 in city subsidy. His remedy was legal status: the ordinance council passed on November 27, 1961 made his company "a franchised company operating as a public necessity," like a taxi, so that refusing to pay an ambulance bill became prosecutable. Its equipment and personnel standards were based on those of the American College of Surgeons, and attendants had to pass a thirteen-point test and ride twenty-five trips as an observer before touching a patient. The lesson generalizes: the private ambulance company was not viable on fees alone, and only became viable when a government made payment enforceable.
Brandes went on to become the first chairman of the National Registry of Emergency Medical Technicians in 1970, and sat on the advisory committee of the 1965 North Carolina Ambulance Service Study. The man who took over Charlotte's ambulances when its funeral homes walked away helped build the national certification system that followed.
See also: "Equipment Too Poor, Too Late" (1958), Registry of Emergency Medical Technicians-Ambulance Formed (1970), and Organizing Ambulance Services in the Public Interest (1965) in the document library.
Sources: Kays Gary, "City Ambulance Service Is Criticized," The Charlotte Observer, January 12, 1960, p. 17; Jack Claiborne, "Ambulance Bill Must Get OK Of Morticians," The Charlotte Observer, January 15, 1960, p. 15; Dick Young and Bill Hughes, "Ambulance Service Issue Simmering," The Charlotte News, January 26, 1960, pp. 13 and 28; Dick Young, "Council Gives Green Light To New Ambulance Firm," The Charlotte News, May 10, 1960, p. 9; "City's New Ambulances Ready To Roll," The Charlotte News, July 9, 1960, p. 11; Dick Rigby, "Ambulance Co. Asks Help On Unpaid Bills," The Charlotte News, November 17, 1960, p. 27; Dwayne Walls, "Funeral Home Ambulances On Way Out," The Charlotte Observer, September 21, 1961, p. 13; Dwayne Walls, "Ambulance Service Gets More Backing," The Charlotte Observer, November 28, 1961, p. 15.